Part of the ReachOut system

Customer History Match

For established businesses sitting on years of customer records

Your past customers are still buying. Just not from you.

Years of customers brought together in one clear picture, and matched against the people on your website today.

Who it's for: Established businesses with years of customers and sales records.

Needs: Website Visitor Intelligence and your customer records

The problem

Sound familiar?

“We’ve got fifteen years of sales records, and no time to go through them.”

“A past customer rang up, and nobody knew they’d spent thousands with us before.”

“Our customers are spread across spreadsheets, inboxes and an old system.”

Every month that history sits untouched, the people in it drift further away, and a competitor who remembered them gets the sale.

Why the usual fixes don't work

A new CRM means moving everything across and learning yet another system, and a year later it is half used. A mailing to the whole list treats your best customers like strangers. Doing it by hand takes hours nobody has. So it never gets done.

The output

What you'll receive

One clear view of your past customers: who bought what, when, and who has gone quiet.
Past customers recognised when they come back, with their history beside today’s visit.
The customers most worth approaching, in order.

Also includes

Customers who have gone quiet picked out, so you know who to welcome back first
EXAMPLE

Customer History Match

Fourteen years of records: 2,360 people, in one picture

Recent buyers

Bought from you in the last two years

420

Quiet buyers

Bought before, nothing for two years or more

1,510

Enquired, never bought

Asked about a piece but did not buy

430

What it does for you

We do the digging. We bring your customer history together once, from sales records, old enquiries and customer emails, and join every person’s records into one clear picture: who bought what, when, and who has gone quiet. Then we match it against everyone who visits your website. When a past customer comes back and gets in touch, you know exactly who they are and what they bought before. Nothing is migrated, and you change nothing about how you work.

Three steps

How it works

1

You share your records: sales, past enquiries and customer emails. A spreadsheet export is enough.

2

We bring each customer’s history together into one picture.

3

From then on, every visit to your website is matched against it.

Before you decide

Questions you might have

Do I have to change systems?

No. We take a copy of your records and you carry on exactly as you are.

Is my data safe?

It is held for your business alone and never shared.

My records are a mess. Does that matter?

No. That is normal, and bringing them together is our job, not yours.

What does it cost?

It is priced on request. Start with the Website and Outreach Audit, which shows you what your customer history is worth before you commit to anything.

What we need from you

Exports of your customer and sales records. Nothing needs to be moved.

Works with

Website Visitor Intelligence, Returning Customer Recognition, Newsletter-to-Purchase and Wishlist and Match. If you have a CRM, we can connect to it by API, but you don’t need one.

Price

On request

Next step

Years of customers brought together in one clear picture, and matched against the people on your website today.

Register your interest

Leave your email and we will tell you when Customer History Match is ready.

Questions first? Robin can help.