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Part of the ReachOut system

Buyer Decision Styles

Know how each buyer likes to decide.

Open every conversation the way that buyer likes to be approached.

Who it's for: Businesses where a personal conversation closes the sale.

Needs: The AI Chatbot

The output

What you'll receive

The decision style for each lead with enough conversation behind it, and how confident it is.
Advice written for your trade: how to approach them, what to avoid and an opening line.
EXAMPLE
Analytical78% confident

WHAT MATTERS TO HIM

Evidence, provenance and condition. Wants proof.

HOW TO APPROACH HIM

•Lead with the service history and condition report
•Send close-up photographs of the dial, movement and case back
•Set out the papers, provenance and any part-exchange value in writing
•Offer a written summary: Shall I email you the full details to review?

AVOID

Do not be vague, rush him, or overstate the condition.

WHAT WILL REASSURE HIM

Service records, original papers, independent authentication, clear photographs.

A GOOD OPENING LINE

“Here is the full history of the 1964 Seamaster: service records, the bezel and the papers, with photographs.”

What it does for you

Open every conversation in the way that suits the person. Some buyers want detail and evidence, some want to move quickly, some want reassurance and some respond to enthusiasm. From each conversation with your chatbot, or an email exchange, we suggest which this buyer is likely to be, how to approach them, what to avoid and an opening line. It is advice, based on well-established models of how people make buying decisions. When a conversation does not give enough to go on, it says so rather than guessing.

Three steps

How it works

1

A visitor talks to your chatbot or replies to your email.

2

Once they have said enough, their likely decision style is read, with how confident the reading is.

3

Your alerts and reports show how best to approach them.

What we need from you

The AI Chatbot on your site.

Works with

The AI Chatbot, Hot Lead Alerts and Automated Email Outreach.

Price

On request

Next step

Open every conversation the way that buyer likes to be approached.

Register your interest

Leave your email and we will tell you when Buyer Decision Styles is ready.

Questions first? Robin can help.